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Brand Licensing: How To License A Brand Name: Branding Strategy Insider

Brand Licensing: How To License A Brand Name: Branding Strategy Insider.


HOW TO ASSEMBLE A PRESS KIT

A Press Kit is a set of materials organized for ease of communication to inform people like reporters and buyers in detail about your company. We’ve listed some of the obvious components to help you through the process of compiling a professional Press Kit. It can contain any combination of informational pieces. Not all are [...]


Trends Interior Design 2010

Earth’s elements linked to the earth’s resources are reflected in colours deriving from plants, minerals and dirt. Tones are creating a unique beauty. We’ll find unexpectedly looking colours created from historical natural dye developments such as “baby indigo” and “madder red”. Colours take on high shine lacquers and patents for pale and earth tones. Metal [...]


International Fashion Resources

Brands Adele Clarke  www.adeleclarke.com Alexander McQueen  www.alexandermcqueen.com American Apparel  www.americanapparel.net Ann Sofie Back  www.annsofieback.com Ann-Valerie Hash  www.anne-valerie-hash.com Antoni & Alison  www.antoniandalison.co.uk APC  www.apc.fr Balenciaga  www.balenciaga.com Basso and Brooke  www.bassoandbrooke.com Bless  www.bless-service.de Bora Aksu  www.boraaksu.com Bottega Veneta  www.bottegaveneta.com Boudicca  www.platform13.com Brioni  www.brioni.it Bruno Pieters  www.brunopieters.com Burberry  www.burberry.com Cacharel  www.cacharel.com Calvin Klein  www.calvinklein.com Chanel  www.chanel.com Chloe  www.chloe.com [...]


How To Match Ties To Suits & Shirts

Plain White Shirts The use of plain stark white shirt is the easiest way to coordinate a tie. Any color tie or pattern goes with a white shirt as long as the buttons are pearl white. Solid Color Shirts Solid colored shirts in the blue family, pale blue and light blues go well with most [...]


Part 2: History Of Nautical Stripes

Fashion has a strange way of repeating itself, the better the style the more often we see it and why should 2010 be any different? Nautical Stripes (also known as Breton stripes) have been no stranger to the Spring/ Summers of the past and present. From the runways of Europe to luxurious vacation hideaways, stripes are [...]


Fashion Follow List

Magazines, Blogs and other Media InStyle Magazine — Follow one of the world’s premiere fashion magazines via its own Twitter feed and get the lastest buzz on fashion, beauty, and juicy celebrity news. The Moment — The New York Times Style Magazine’s fashion blog brings you up to date on the who’s who and the [...]


Part 1: Nautical Stripes

Part 1: Nautical Stripes

One of the many problems that women face in the workplace, is not knowing how to incorporate fashion into a professional environment. Thumbing through the glossy pages of Vogue and Harper’s Bazaar can give you great looks that are great for evenings out but not necessarily for the boardroom. Spring 2010 boasts one of the [...]


Fake/Faux

Would you wear a Fake if nobody new? Is a bag still a bag no matter who’s name is on it? Is Gucci still authentic in size 4x? I present these questions to you the consumer. What constitutes a Fake? Fake Faux “designer” bags for instance are sold on the street corners, as well as [...]


Blog: Urban Wear

URBAN WEAR I once asked the question “why don’t you wear FUBU, Rocawear or Sean John. The answer was, “I don’t wear urban wear.” So anonymously I asked “what is urban wear?”  The response for the most part was, “you know clothes with big logos on it. So I start down the line of brands [...]